Motherboard writer Joseph Neighbor traveled the United States to uncover the truth behind the so-called “Swedish Fish Theory,” the idea that including a bag of candy when sending something for repair will help expedite the process. It began in a reddit thread, so Neighbor tracked down the original poster as well as some commenters. He also visited tech repair companies to find out if a bag of candy really has any influence, and if so, why? Is it just simple bribery, or does it have more to do with making a person feel appreciated?
Motherboard Writer Travels the United States to Uncover the Truth Behind the Swedish Fish Theory
Glen Tickle
Amelia's dad. Steph's husband. Writer, comedian, gentleman. Good at juggling, bad at chess.