Michel Gondry re-creates his own trailer for “Be Kind Rewind”, through a process know as Sweding, which is a key element of the film. It’s a comedy about a junkyard worker (Jack Black) who becomes magnetized and accidentally erases all the tapes in a video store where his friend (Mos Def) works, so they then try to re-create (Swede) all of the movies in the store.
This is the original version of the trailer for comparison.
Here’s Jack and Michel explaining the art of “Sweding”.
