NoHo Design District commissioned Chicago-based design studio ODL (Object Design League) to create Balloon Factory, a meat balloon window installation for Japan Premium Beef in New York City. These balloons were handmade by Steven Haulenbeek, Caroline Linder, Michael Savona, and Lisa Smith. The installation was curated by Sight Unseen and was on display May 18 to 21, 2012. Randomly chosen meat balloons can be purchased online for a limited time. See the entire image gallery of the installation at ODL’s Flickr page.
A selection of uninflated steak balloons were displayed on butcher trays, framed by an installation of hanging sausage balloon links. This iteration extends the original Balloon Factory project and carries a strong reference to the intricate fake food prevalent in restaurant windows in Japan.
photos by ODL