Let It Shine, Honda Insight Ad Turns Headlights Into Giant LED Display

by Scott Beale on April 24, 2009 · 2 comments

The Honda Insight television ad for “Let It Shine” is pretty cool on it’s own, but for the full experience watch it on Vimeo. This takes online advertising to a whole new level.

Here’s how the commercial was made, using hundreds of headlights to create one of the world’s largest LED displays.

via Chris Glass


filed under Advertising, Transportation

Here are a few other possibly related posts you might enjoy:

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- The Fun Theory: Volkswagen Turns Stairs Into Giant Piano & Creates World’s Deepest Trash Can

- Why Does the Sun Shine? by They Might Be Giants

- Peggy, An Open-Source LED Pegboard Display

- Jeff Han’s Amazing Multi-Touch Display System

Written by Scott Beale

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{ 2 comments… read them below or add one }

bear April 25, 2009 at 7:24 pm

Here’s another commercial tooting the coolness of LED’s; except with amazing sheep instead of cars. Very neat.

http://www.youtube.com/watch?v=ZDAM5lSPCwk

Dave Schumaker April 26, 2009 at 10:36 pm

Awesome!

Speaking of online ad integration, it sort of reminds me of this advertisement for the Nintendo Wii on YouTube:
http://www.youtube.com/experiencewii

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