Let It Shine, Honda Insight Ad Turns Headlights Into Giant LED Display

by Scott Beale on April 24, 2009 · 2 comments

The Honda Insight television ad for “Let It Shine” is pretty cool on it’s own, but for the full experience watch it on Vimeo. This takes online advertising to a whole new level.

Here’s how the commercial was made, using hundreds of headlights to create one of the world’s largest LED displays.

via Chris Glass

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filed under Advertising, Transportation

Written by Scott Beale

Scott has written 5045 posts on Laughing Squid.

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{ 2 comments… read them below or add one }

1 bear April 25, 2009 at 7:24 pm

Here’s another commercial tooting the coolness of LED’s; except with amazing sheep instead of cars. Very neat.

http://www.youtube.com/watch?v=ZDAM5lSPCwk

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2 Dave Schumaker April 26, 2009 at 10:36 pm

Awesome!

Speaking of online ad integration, it sort of reminds me of this advertisement for the Nintendo Wii on YouTube:
http://www.youtube.com/experiencewii

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