Justin.tv Launches Lifecasting Network With iJustine

by Scott Beale on May 29, 2007 · 6 comments

iJustine as Justin.tv

Justin.tv has just launched their new lifecasting network. Previously they only had one live stream which focused on Justin.tv founder Justin Kan, but today they announced the first new channel, iJustine, featuring video blogger Justine Ezarik who is based out of Pittsburgh, PA. On April 18th, Justine took over Justin.tv for 24 hours as a trial run, now she’ll be streaming her life 24/7.

Justin.tv also launched an officecam channel, streaming the Justin.tv offices 24/7. They plan on introducing a new show each week for the next eight weeks.

Jessica Guynn has more coverage of the launch over at the San Francisco Chronicle: “Can’t get enough Justin? You can watch Justine”

photo credit: Scott Beale

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{ 3 comments… read them below or add one }

1 Adam Jackson May 29, 2007 at 12:58 pm

I’m really happy that Justine is now featured as a daily lifecaster on the network. I’m all about paying a monthly fee to Justin.TV to lease the system and have a customizable page on their network.

That’s another way for them to make money.

Reply

2 Chris May 29, 2007 at 1:12 pm

I figured all of those user comments the day Justine stood in for Justin would turn into something… theres only so many times they could ignore “Justine is way hotter than Justin” :D

I’m a little scared about a possible trend though. How many of these “lifecasters” will start popping up all over the place? And what will the effects be for people who are living vicariously through lifecasters and webcams…

If the DSL goes out… so does their life?

Reply

3 ohmygawd May 30, 2007 at 2:40 pm

This is about as exciting and newsworthy as Britney spears or Justin Timberlake at the peek of their “songwriting careers” ! Can someone tell me WHY this is on SQUID ?? And please don’t tell me it’s because a 24/7 digicam up yur ass is pioneering technology!!

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