Become Someone Else, A Terribly Clever Bookstore Ad Campaign

Mint Vinetu Bookstore Ads

Mint Vinetu Bookstore Ads

Mint Vinetu Bookstore Ads

Identifying with characters in literature is the theme of “Become Someone Else,” an enormously clever and elegant advertising campaign by Lithuanian advertising firm Love Agency. It was created for Mint Vinetu, a used bookstore in Vilinus that caters in classic books.

via My Modern Metropolis

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