AVA, short for Airport Virtual Assistant, is a digital holographic customer service representative projected on to a six foot tall, human-shaped plexiglass screen (video). Created by airportONE, AVA (also referred to as Avatar) serves as an information kiosk, reciting a 90 second loop of general airport information. At present airport avatars cannot interact with travelers though this feature is under development.
The three major New York City area airports—LaGuardia, JFK, and Newark Liberty International—have each installed an avatar at a price of $60,000 per kiosk. Avatars are also in place at Washington Dulles International Airport and Boston Logan International Airport.
She works 24 hours a day, seven days a week and doesn’t charge for overtime. She never gets sick and doesnt require a background check.
photo by Uli Seit/The New York Times, video by CBS New York
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