A Disappearing Ink Book That You Have Two Months to Read

Disappearing Ink Book

Disappearing Ink Book

To force people to sit down and read a compilation of new fiction by Argentinian publisher Eterna Cadencia, ad agency Draftfcb created a special edition of the book printed with light- and air-sensitive ink that fades away in two months (video). The books were given away as a promotion in distinctive airtight and lightproof packages. Once the package is opened, the clock begins ticking.

via The Independent & Galleycat

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