To promote reuse of its plastic bottles, Coca-Cola has launched 2ndLives, a line of 16 specialized bottle caps that transform used bottles into a variety of useful objects, like a sprayer, marker, or pencil sharpener. The bottle caps are being distributed for free in Vietnam and will soon be available in Indonesia and Thailand as well. It’s all part of an ad campaign orchestrated by Ogilvy & Mather China.
image via Ogilvy & Mather China
via Advertising Age