Zappos.com Ad in TSA Airport Security Tray

Zappos.com Ad in TSA Security Tray

photo by Scott Beale

In April I came across this creative advertising by Zappos.com in the form of an ad in a TSA airport security bin at LAX. The ad is generating a wide range of reactions.

UPDATE: Zappos.com CEO Tony Hsieh contacted me with the following comment about the airport security ads:

We are funding a program that helps travelers get through airport security 16% faster, making the TSA workers’ jobs more ergonomic, and saving taxpayers and airports money.

Here’s a PDF of the Zappos Airport Bin Advertisement Program FAQ.

Scott Beale
Scott Beale

Scott Beale is the founder of Laughing Squid and is based in New York City. When not running the blog, Scott can be found posting on Threads and sharing photos on Instagram.