“Why Won’t You” is a new music video by Swedish music duo Victoria+Jean that was created by graphic designer Christophe Thockler using stop-motion animated images of photographs on fire.
With this video, I wanted to do something I had never done before, a sort of metaphorically sensual piece of work. If you pay close attention to details (spherical elements, flames dancing, getting closer and mixing, bursts of fire, sparkles exploding in tunnels…) and to how the video is semiotically constructed, like a climax with epiphany moments, it should become a bit obvious.
via Boing Boing
