Wheaties has recently hopped into the craft beer market with Fulton Beer, a brewery out of Minneapolis, to create a limited-edition cereal-inspired Hefeweizen (wheat) beer called HefeWheatie. According to a blog post from General Mills, the beer will only be available to purchase beginning on August 26th, 2015 at the Minneapolis-based St. Paul market in 16-ounce cans and in 4-packs at retailers around the area.
Wheaties is not actually in the beer, but there is wheat. And that connection helped both brands try something interesting.
The Hefeweizen is a south German style of wheat beer, typically brewed with over 50 percent malted wheat, making it a natural fit for Wheaties.
The “Hefe” prefix means, “with yeast.” This German-style beer often has a cloudy appearance because of the high wheat content and has a little bit of hop bitterness.
Typically served in a traditional Weizen glass, HefeWheaties will be the first beer of this style brewed by Fulton. It’s brewed with water, malted wheat, malted barley, hops from Germany, the U.S. and Australia, and a yeast strain specifically developed for fermenting American-style wheat beers. (read more)
Hefe what? A new brew from @fultonbeer and @wheaties http://t.co/l2yClz8drR #HefeWheaties #mnbeer pic.twitter.com/nAFa5QSiLQ
— General Mills (@GeneralMills) August 13, 2015
photos via General Mills