On Tuesday morning Milan residents were greeted with the unlikely sight of a submarine emerging out of the street in the city center. The submarine, its dazed crew, and a hectic crowd of emergency personnel were all part of an elaborate marketing stunt for Europ Assistance, an insurance company. The stunt was orchestrated by ad agency M&C Saatchi Milano.
Submarine Emerges From Milan Street in Marketing Stunt
E.D.W. Lynch
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