For a Tornado Week promotion, The Weather Channel is creating a “Tweet-powered Tornado” in their office to blast onto its interns, controlled by the public. Here’s how it works: “Every public mention of #TornadoWeek on Twitter raises the scale and boosts the winds. You can even Tweet at the interns using the @TornadoWeek handle. Hit 1,000,000 mentions and we will turn up the wind for a full blown EF-5 tornado inside the Weather Channel offices!”
via Digg
