Swedish photographer Jens Lennartsson made sure he stood out to potential clients by creating 400 “GI Jens” action figures of himself. Now that’s a clever way to put together a self-promotion mailer. You can learn more about the creative process behind Jens’ unique action figure on his website.
WHY AN ACTION FIGURE?
Well, first of all: why the hell not!? Many photographers spend a lot of cash to design the perfect portfolio, print it and send to the people they want to work for. Just to have it disappear among hundreds of similar mailings. If you’ve ever been in touch with an art director, art buyer or owner of an ad agency, you’ll know that they have a zillion things to do and as many people to meet. Unless you make an epic impression, you’ll be forgotten. I needed more than a paper folder to stand out.
Here is an unboxing and behind-the-scenes video for Jens’ project:
images and videos via Jens Lennartsson
via ISO 1200 Magazine, PetaPixel
