The Old Spice Guy, played by shirtless actor and former professional football player Isaiah Mustafa, has been creating personalized video responses on YouTube for people who Tweet about Old Spice. So far he’s responded to a bunch of people, including Kevin Rose (Digg) and Biz Stone (Twitter).
There’s even a video of Isaiah responding to his own Tweet.
Here’s Old Spice’s latest commercial “Boat”.
UPDATE: ReadWriteWeb takes a look at how the Old Spice videos are being made.
