Michel Gondry Re-creates His Own Trailer For “Be Kind Rewind”

Michel Gondry re-creates his own trailer for “Be Kind Rewind”, through a process know as Sweding, which is a key element of the film. It’s a comedy about a junkyard worker (Jack Black) who becomes magnetized and accidentally erases all the tapes in a video store where his friend (Mos Def) works, so they then try to re-create (Swede) all of the movies in the store.

This is the original version of the trailer for comparison.

Here’s Jack and Michel explaining the art of “Sweding”.

Scott Beale
Scott Beale

Scott Beale is the founder of Laughing Squid and is based in New York City. When not running the blog, Scott can be found posting on Threads and sharing photos on Instagram.