A fascinating advertisement for the retail payment system Klarma featured a mysterious creature gliding underwater with its glorious long tresses luxuriously trailing along. It turns out that the creature is a gorgeous Afghan hound who plays a big role in the company’s highly creative “Smoooth” ad campaign.
Last year, Klarna launched the “Smoooth” campaign with a series of award winning and critically praised advertisements showing just how smooth payments should be. Now Klarna takes the next step by fully implementing the concept of “Smoooth” across all aspects of the brand.
