For a Whiskas cat food ad campaign titled “Little Big Cat,” domestic house cats have been digitally manipulated by retoucher Tony Swinney to look as if they are big cats in the wild using images by photographer George Logan. The campaign’s slogan is “Feeding your cat’s instincts.”
We know small cats share the same instincts as big cats. That’s why Whiskas makes sure that your cat gets everything they naturally need.
Here’s the campaign’s TV spot: