Cat Litter Retailer Uses Direct Mail Campaign Featuring Catnip-Scented Mailers That Make Cats Go Crazy

To draw attention to their direct mail campaign for Bulk Cat Litter Warehouse in Toronto, Canadian ad agency Rethink came up with a clever solution—they printed the mailers on catnip-scented paper. As you can see in this video, cats who discovered the mailers found them irresistible.

via Adweek

E.D.W. Lynch
E.D.W. Lynch

Writer and humor generalist on the Internet and on Facebook.