In a remarkable food series that he shot for Men’s Health magazine, photographer Piotr Gregorczyk literally tossed combined recipe ingredients and then captured them in mid-air photo, just before the whole mess landed. This unique method used the perceived buoyancy of the images to express the lightness of healthy eating. Gregorczyk explained a bit about his goal in an interview with Feature Shoot
The goal, explains Gregorczyk, was to make the meals look buoyant and light to compliment a feature about healthy eating. Before shooting, he came in with a clear idea of what could be done in studio and what needed to be done post-production; in the end, he reports that about sixty percent of it is true to real life, with the remaining forty having been cleverly manipulated afterwards.
via Feature Shoot