Comments on: Zappos.com Ad in TSA Airport Security Tray

By: Happler

Happler — Fri, 21 Aug 2009 13:52:18 +0000

Wow, you got a pic with out getting mugged by the TSA personnel?

By: johnmc

johnmc — Thu, 20 Aug 2009 17:18:20 +0000

I could see this taking off… upon booking into jail you could find an advertisement for condoms on your underwear.

By: jmcvearry

jmcvearry — Thu, 20 Aug 2009 16:52:59 +0000

I’ve seen this several times, great placement. The funny thing here is you’re not supposed to put your shoes in the bins.

By: Laszlo Thoth

Laszlo Thoth — Wed, 19 Aug 2009 17:30:24 +0000

Consumer branding is all about creating positive emotional associations. I’m wondering whether Zappos really wants their brand associated with a setting that many of their customers feel is unnnecessary, superficial, incompetent, and invasive. I see the connection between the laptop inspection buckets and Zappos’ laptop bags but it seems a little like Victoria’s Secret putting underwear ads in the TSA strip search detention rooms.

On the other hand if you’re trying to sell laptop bags the part of your trip where you take your laptop out of its bag is probably one of the times when you’re most aware of your need to buy a new one, so maybe it works out fine for them.

By: mew

mew — Wed, 19 Aug 2009 17:19:23 +0000

Cool and irritating at the same time :p
kudos to zappos for being creative. Shocked by TSA

By: Owen

Owen — Wed, 19 Aug 2009 17:03:44 +0000

I don’t care… advertising is everywhere else and I’ll forget about it anyway. I guess the TSA don’t mind since they get paid. They do mind when you leave your own advertisements in the trays.

By: Catherine Liao

Catherine Liao — Wed, 19 Aug 2009 16:58:49 +0000

very clever! unfortunately not as many eyeballs passing through security due to reduced biz travels

By: Arthur Law

Arthur Law — Wed, 19 Aug 2009 16:56:52 +0000

This is terrible that we have to suffer through advertising in government mandated procedures. Despite liking Zappos as a company, I find it deplorable that the TSA is taking in money off ads while making me wait in line. Do they get more money if you have to sit in the security line longer to stare at those ads? Can I get a reduction in my airport security fee since I have to stare at ads?

By: Solar

Solar — Wed, 19 Aug 2009 16:56:08 +0000

Gross. Totally invasive. Like most advertising.
Yet another reminder that every inch of this planet is for sale.

By: Andrew Mager

Andrew Mager — Wed, 19 Aug 2009 16:49:55 +0000

haha hilarious

By: adam jackson

adam jackson — Wed, 19 Aug 2009 16:34:19 +0000

I saw this when I went to Twiistup via LAX. I thought it was a good idea. I twitpiced and @zappos ‘d it.

By: sha

sha — Wed, 19 Aug 2009 06:54:27 +0000

So. Fucking. Wrong.

By: lynne rutter

lynne rutter — Wed, 19 Aug 2009 05:11:14 +0000

clever idea. graphic design, not so much.