Wrangler to Launch Denim Spa, A Line of Moisturizing Jeans

Denim Spa

British Vogue is reporting that Wrangler is launching Denim Spa, a jean collection that “incorporates high-performance skincare ingredients to protect your legs from the dehydrating effects of denim.” The jeans, which have built-in microcapsules, will be available at asos.com on January 28, 2013.

The Denim Spa jeans come in three finishes – Aloe Vera, Olive Extract and Smooth Legs, which aims to prevent cellulite. Hydrating properties include of natural oils and butters, such as apricot kernel oil, passion fruit oil, rosehip oil, shea butter and monoi de Tahiti – a Polynesian ingredient made using Tiare flower buds soaked in refined coconut oil.

image via British Vogue

Thanks Jenny!

Written by Rusty Blazenhoff

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