In this episode of Pop Culture Memory Lane by Vulture and UCB Comedy, comedian and filmmaker Todd Bieber accounts how he won a Star Wars costume contest dressed up as George Lucas at the opening night premiere of the 1999 film Star Wars: Episode I – The Phantom Menace. Todd only entered the contest due to a bet with his friend and because he kind of looked like a young version of George. After winning (and as the film started), Todd was seen a hero to everyone in the theater but he was quickly seen as a villain after the movie ended. (There must not have been too many fans of the newly introduced character Jar Jar Binks.)
All hopes are dashed at the Phantom Menace premiere.
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