White is the New Green, Greenpeace Ads Encouraging White Roofs

By EDW Lynch on September 8, 2011

“White is the New Green” is a clever ad campaign by Greenpeace encouraging homeowners to paint their roofs white to help curb global warming. Ad firm Ogilvy created the campaign for Greenpeace in 2010.

via Ads of the World

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Filed Under: Advertising, Environment

Written by EDW Lynch

There are 1987 blog posts on Laughing Squid written by EDW Lynch.

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