White is the New Green, Greenpeace Ads Encouraging White Roofs

White is the New Green

White is the New Green

White is the New Green

“White is the New Green” is a clever ad campaign by Greenpeace encouraging homeowners to paint their roofs white to help curb global warming. Ad firm Ogilvy created the campaign for Greenpeace in 2010.

via Ads of the World

Written by EDW Lynch

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