This wonderful video posted by Vodafone captures the sheer joy of a 78-year woman named Ria riding a roller coaster for the very first time. This video is part of an aptly named ad campaign called “Vodafone Firsts”.
Doing things for the first time keeps the world interesting. It helps us progress and discover. But there has to be someone who’s prepared to step over the edge. It takes courage to cross an ocean or set foot on the moon. But it also takes collaboration, ambition and effort.