guest post by Burstein!
“Thinking Saves Lives” is the tagline for the new Traffic Department of the Warsaw Metropolitan Police campaign by McCann Erickson Polska to encourage bicyclists to wear helmets (either that or think fluffy thoughts while riding). I personally dig it because the message is clear, the art is engaging and it is just lovely execution far beyond what I would expect from any municipal public service campaign. Bravo, Warsaw!
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{ 2 comments… read them below or add one }
Hi,
FUCK Warsaw Police for giving in to the stupid Central and Eastern pro bike-helmet trend of politicians too timid to confront private automobilism, and fuck McCann Erickson and their probably many automobile company clients are over the world who have resisted for many years external airbags on bonnets (hoods) which I actually was reminded of by the first image.
And shame on an SF-based otherwise fantastic alternative media and culture site for supporting this anti-cycling, anti-human nonsense which would get trashed to all hell if it was tried in San Francisco.
Sorry to be so pissed off but I worked on promoting commuter cycling and related activities in Prague for seven years, and this crap really hits home.
More info: http://www.copenhagenize.com/search?q=helmet
http://en.wikipedia.org/wiki/European_Cyclists%27_Federation#Helmets
Nice idea. Strong art direction.