Canada-based Naked & Famous Denim coated denim fabric with mini microcapsules that when scratched release the candy-like smell of raspberries for their new mens’ scratch-n-sniff raspberry scented denim jeans. The raspberry scent lasts up to five wash cycles “depending on how you care for them and how often you wear ’em.” The jeans are available to purchase online from Tate + Yoko.

Yes! These jeans really do scratch-n-sniff with a fun candy-like raspberry scent! Try them out!

via Time NewsFeed