Danish bakery Kohberg have packaged their Rugbrødsboller (rye bread buns) in a suggestive pink bra-like bag as a way to fund breast cancer research in their November 2011 campaign, Bager for brysterne. Part of the proceeds from the sale of Rugbrødsboller benefits Kræftens Bekæmpelse, the Danish cancer society.

via The Dieline and Neatorama

image via Ad Women