Pernod Ricard, the international purveyor of spirits based in France, has recently unveiled a prototype of their Gutenberg Project which was developed in-house by their Breakthrough Innovation Group. Playing off the name of Project Gutenberg, a continuing effort to digitize and archive literary works, Pernod Ricard’s project seeks to digitize mixology with the use of “books” containing spirits and an iPad app to mix drinks.
Conceived and developed by the Breakthrough Innovation Group (BIG), a Group-integrated start-up devoted to ground-breaking innovation, Project Gutenberg is revolutionising the “bar at home” concept. It will make way for a designer library, made up of “container books” each holding a sealed bottle of spirits, all connected to a service platform: from basic home delivery, automatically triggered according to the container level, to a whole range of tutorials about mixology (cocktail recipes, personalised offers, etc.)
images via Pernod Ricard
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