“Lost Dog” is a surprisingly touching Super Bowl XLIX commercial from Budweiser that features a tiny puppy who accidentally gets lost and the challenges he encounters before his finally finds his way home. The soundtrack, a slow tempo version of The Proclaimers 1988 song “I’m Gonna Be (500 miles)” and performed by Sleeping At Last, perfectly suits the story without being too heavy handed. The ad was directed by Jake Scott, who also directed Budweiser’s 2014 commercial.
Budweiser has also released several behind-the-scenes videos about the making of the commercial.
