LA Times has a great profile on Kogi a mobile restaurant featuring a Korean BBQ taco truck that travels around Los Angeles announcing their location via Twitter. The truck has become a huge sensation, generating long lines where ever it shows up.
The truck and its staff of merry makers have become a sort of roving party, bringing people to neighborhoods they might not normally go to, and allowing for interactions with strangers they might not otherwise talk to. A constant Twitter feed connects truck-followers and updates them about whether Kogi is going to be late to its next stop. Occasionally, a negative Nelly will rain on this love parade by asking the Kogi truck to park elsewhere; when this happens, legions of Kogi-lytes rally to find a desirable new location.
Newsweek and NPR both recently did a stories on the Kogi trucks as well.
photo by Vincent Diamante
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{ 4 comments… read them below or add one }
I had Kogi BBQ when I attended Twiistup in LA last month. That BBQ was FREAKING AMAZING!
I think it’s cool that so many companies are getting free press by using marketing tactics that are “unproven and untraditional” but you and I know that this means work very very well so they are using marketing that works great and is cheaper than traditional means and then traditional media picks up on it and they get more press.
I’ve seen this a lot lately. Good for Kogi. now they just need a truck here in San Francisco.
This is very heartening. It shows how retailers, restaurateurs and other small businesses benefit as well as anyone from Twitter.
I thought I was the Taco Truck epicurean?
After eating off taco trucks since 87
(The first being Zamorano on High street East O)
Now I’m all jealous!
We still have the Underground diners in Oakland though.
But never the less I’m just jealous!
This reminds me of the NYC Waffle truck that twitters:
http://twitter.com/waffletruck
They twitter where they will be, and often secret codes for free toppings, etc