In June 2016, we wrote about the incredible plant-based Impossible Burger that looks, cooks, tastes and smells like real meat, making note of the fact that it wouldn’t be available until the end of 2016. However, just a little over a month after our post, the meaty veggie burger made its highly anticipated debut on July 27th at the Munchies Test Kitchen, where Matt Rudofker, executive chef of Momofuku Ssäm Bar prepared the burgers in real-time for Impossible Foods CEO Pat Brown, Momofuko founder David Chang, and host Charlet Duboc. The burger is currently on the Momofuko Nishi lunch menu, on a first come, first serve basis.
Silicon Valley startup Impossible Foods debuts its long-awaited meat-free burger that looks—and bleeds—just like beef to the public, live on MUNCHIES. Pat O. Brown, CEO and founder of Impossible Foods, was joined by Momofuku founder and chef David Chang—along with Matt Rudofker, executive chef of Momofuku Ssäm Bar, and host Charlet Duboc—to cook the burger to juicy perfection in the MUNCHIES kitchen. Chang also announces that, starting today, the Impossible Foods burger is now available on the menu at Momofuku Nishi in Manhattan. It’s a delicious, umami-rich win for meat-lovers and vegetarians alike who want burgers that help, not harm, the environment.
— Impossible Foods (@ImpossibleFoods) July 26, 2016