Helvetica is a new documentary film produced and directed by Gary Hustwit that celebrates the 50th anniversary of Helvetica, a popular sans-serif font created by Swiss designer Max Miedinger in 1957.
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
via » STET
