Helvetica is a new documentary film produced and directed by Gary Hustwit that celebrates the 50th anniversary of Helvetica, a popular sans-serif font created by Swiss designer Max Miedinger in 1957.
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
via » STET
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I got a chance to see this in Montreal last weekend, and it was absolutely brilliant (real edge of your seat stuff if you’re a type nerd). A must-see for anyone remotely interested in art and design, even if you hate Helvetica!
It’s a pity the SF showing is sold out already.
Also, “popular” is quite the understatement ;)
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