Handy Water Bottle Cap Raises Flag As Reminder to Drink 8 Glasses of Water a Day

The Vittel Refresh Cap is an Ogilvy Paris designed bottle cap that raises a reminder flag to help a person stay properly hydrated. There’s no extra effort in setting the reminder as the flag is on a timer that automatically resets every time the cap is turned to close the bottle.

When you twist the bottle cap shut after your refreshing sip, a timer begins automatically. Nothing new to do just twist the cap as you used to do but this time utility has been added. The program was launched in France in order to gauge consumers’ reactions and measure their behavioral changes. Initial findings show people drank more water during the day and enjoyed it.

Vittel Refresh Cap

Refresh Cap

Lori Dorn
Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.