Depression Awareness Ads That Reveal Cry For Help When Viewed Upside Down

Depression awareness campaign

To raise awareness about the often overlooked warning signs of depression, this ad campaign created by Publicis for Samaritans of Singapore features messages that appear positive, but when turned upside down, reveal a cry for help. The double-meaning messages are examples of ambigrams, words or images that retain meaning when viewed from a different perspective.

Depression awareness campaign

Depression awareness campaign

via PetaPixel

E.D.W. Lynch
E.D.W. Lynch

Writer and humor generalist on the Internet and on Facebook.