Brazilian fast food chain Bob’s recently ran a promotional stunt in which they wrapped their burgers in edible packaging. The stunt was headed by agency NBS (aka “nobullshit”) and lasted just one day.
Who is Bob’s hunger, eat the sandwich with paper and everything.
Since the guys are not controlled, the Bob’s decided to do one day a pack edible for anyone to waste time. A crazy idea worked and none remain paper to tell the story.