Brazilian Fast Food Chain Wraps Their Burgers in Edible Wrappers

Bob's Burger

Brazilian fast food chain Bob’s recently ran a promotional stunt in which they wrapped their burgers in edible packaging. The stunt was headed by agency NBS (aka “nobullshit”) and lasted just one day.

Translated:

Irresistible packaging!

Who is Bob’s hunger, eat the sandwich with paper and everything.

Since the guys are not controlled, the Bob’s decided to do one day a pack edible for anyone to waste time. A crazy idea worked and none remain paper to tell the story.

via New York Daily News, Technabob

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