guest post by Burstein!

BokitoViewer

On May 18, 2007, a gorilla named Bokito escaped from the Rotterdam Zoo and attacked a female visitor who frequently visited the zoo and made repeated eye contact with the gorilla. FBTO Heath Insurance came up with an interesting approach to preventative care and handed out 2000 “Bokito viewers” at the zoo’s entrance.

via I Believe In Advertising


filed under Advertising, Animals

 

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

{ 1 comment… read it below or add one }

bob gnikrul April 20, 2009 at 3:03 pm

Oh my god, it’s like you’re constantly making the awesome.jpg face

I must have one

Previous post:

Next post: