Bokito Viewers Passed Out at Zoo to Avoid Eye Contact With Gorilla

by Burstein! on April 20, 2009 · 1 comment

guest post by Burstein!

BokitoViewer

On May 18, 2007, a gorilla named Bokito escaped from the Rotterdam Zoo and attacked a female visitor who frequently visited the zoo and made repeated eye contact with the gorilla. FBTO Heath Insurance came up with an interesting approach to preventative care and handed out 2000 “Bokito viewers” at the zoo’s entrance.

via I Believe In Advertising

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filed under Advertising, Animals

Written by Burstein!

has written 138 posts on Laughing Squid.

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{ 1 comment… read it below or add one }

1 bob gnikrul April 20, 2009 at 3:03 pm

Oh my god, it’s like you’re constantly making the awesome.jpg face

I must have one

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