BMW Beats Audi In a Game of Billboard Chess

by Burstein! on May 11, 2009 · 247575 comments2009-05-11+23%3A20%3A42Burstein%21

guest post by Burstein!

Santa Monica BMW beats Audi in a game of billboard chess.

I love advertising done well. Nothing, but nothing, lights up my eyes like a good old fashioned snark. While this one is not subversive like the work of Ron English, the BLF or the Public Ad Campaign, it is well done and credit should be given where credit it due.

via Signaltheorist

filed under Advertising, Automotive

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{ 5 comments… read them below or add one }

Nater Kane May 12, 2009 at 5:25 am

It is indeed a great billboard. unfortunately, there really isn’t anything in bmw’s ad that says why the bmw should trump the audi and deserves to win. ie. it’s an ad for it’s own sake.

Justin May 12, 2009 at 9:16 am: I think BMW is letting their car speak for itself. It’s exactly what Audi is doing in the other billboard.

“Here’s our new car, the A4.”
“Ya, well here’s ours”

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Michael Leung May 12, 2009 at 9:11 am