AXE Peace Ad Campaign for Super Bowl XLVIII Promotes Making Love, Not War

AXE teamed up with the non-profit organization Peace One Day and BBH London to create a touching ad campaign for Super Bowl XLVIII. The campaign is geared toward promoting AXE’s new AXE Peace product line and making love, not war.

In a world filled with war, the greatest weapon is love. Make love, not war with new AXE Peace.

Here is the two-minute extended cut of the original commercial and a few promotional images:

AXE Peace

AXE Peace

AXE Peace

videos and images via AXE

via Ads of the World

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