AXE teamed up with the non-profit organization Peace One Day and BBH London to create a touching ad campaign for Super Bowl XLVIII. The campaign is geared toward promoting AXE’s new AXE Peace product line and making love, not war.
In a world filled with war, the greatest weapon is love. Make love, not war with new AXE Peace.
Here is the two-minute extended cut of the original commercial and a few promotional images:
videos and images via AXE
via Ads of the World