AXE Peace Ad Campaign for Super Bowl XLVIII Promotes Making Love, Not War

AXE teamed up with the non-profit organization Peace One Day and BBH London to create a touching ad campaign for Super Bowl XLVIII. The campaign is geared toward promoting AXE’s new AXE Peace product line and making love, not war.

In a world filled with war, the greatest weapon is love. Make love, not war with new AXE Peace.

Here is the two-minute extended cut of the original commercial and a few promotional images:

AXE Peace

AXE Peace

AXE Peace

videos and images via AXE

via Ads of the World

Follow Laughing Squid on Facebook, Twitter, Pinterest, LinkedIn, Tumblr, Email and RSS.

This post is sponsored by...