Artist Imagines How Common Grocery Items Would Look if They Were Sold by Famous Brands Like Chanel and Apple

Grocery Staples as Luxury Brand Products

In his fantastic art project Wheat is Wheat is Wheat, artist Peddy Mergui imagines a world in which prestigious brands like Nike, Chanel, and Apple sell humdrum grocery staples like milk and eggs. The results are wonderfully confusing to the poor consumer’s mind: witness eggs by Versace, Apple iMilk, and Nike fruit.

Grocery Staples as Luxury Brand Products

Grocery Staples as Luxury Brand Products

Grocery Staples as Luxury Brand Products

Grocery Staples as Luxury Brand Products

Grocery Staples as Luxury Brand Products

photos via Peddy Mergui

via Fast Company Co.Design

E.D.W. Lynch
E.D.W. Lynch

Writer and humor generalist on the Internet and on Facebook.