The intriguing interactive Honda UK commercial “The Other Side” tells two different tales simultaneously. One story follows the humdrum day of a mild-mannered dad driving a Honda Civic, the other, an action-packed caper starring the same man in a high performance Civic Type R. The videos for each story have nearly identically framed shots, albeit with totally different content. Viewers can toggle between the stories by pressing the “R” key while watching the interactive video.
via David Friedman
